Jeffrey Shaw is a successful entrepreneur and digital commerce expert with over 15 years of experience leading b2c companies. As the Founder & CEO of Underground Cellar, Shaw brings his deep experience modernizing otherwise archaic industries through technology-first innovation.

Underground Cellar is a wine company that reimagined the way customers purchase and experience wine with its innovative “gamification” AI technology that is integrated at the core of the platform. Consumers can discover premium wine at lower costs through free upgrades to rare and private-stash bottles from the most prestigious wineries in the industry. With their state-of-the-art storage feature, CloudCellar, consumers can easily build their own wine collection virtually up to 500 bottles for free and can be shipped at any time.

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www.undergroundcellar.com

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