This episode features <a href="https://www.linkedin.com/in/kaihattendorf/?originalSubdomain=fr">Kai Hattendorf</a>, CEO of <a href="https://www.ufi.org/">UFI</a>.The conversation focuses on global trends for the exhibition industry in 2023. Here are a few of the topics we cover:<ul>
<li>The importance of data in making a business case for trade shows</li>
<li>The recovery and reopening of China</li>
<li>Adopting a year-round customer approach to</li>
<li>Moving the needle on sustainability</li>
<li>A thought-provoking vision for the future of trade shows</li>
</ul>

This episode features Kai Hattendorf, CEO of UFI. The conversation focuses on global trends for the exhibition industry in 2023. Here are a few of the topics we cover: The importance of data in making a business case for trade shows The recovery and reopening of China Adopting a year-round customer approach to Moving the needle on sustainability A thought-provoking vision for the future of trade shows

This episode features <a href="https://www.linkedin.com/in/kaihattendorf/?originalSubdomain=fr" rel="noopener noreferrer">Kai Hattendorf</a>, CEO of <a href="https://www.ufi.org/" rel="noopener noreferrer">UFI</a>.The conversation focuses on global trends for the exhibition industry in 2023. Here are a few of the topics we cover:<ul>
<li>The importance of data in making a business case for trade shows</li>
<li>The recovery and reopening of China</li>
<li>Adopting a year-round customer approach to</li>
<li>Moving the needle on sustainability</li>
<li>A thought-provoking vision for the future of trade shows</li>
</ul>

#82 Kai Hattendorf: The Evolution of the Exhibition Industry

The podcast for event professionals featuring the leading innovators in the industry. We cover the latest innovations in event technology, case studies of successful events, new thinking in event design, and exciting destination updates.

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#82 Kai Hattendorf: The Evolution of the Exhibition Industry

#82 Kai Hattendorf: The Evolution of the Exhibition Industry