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82: *Special Episode* Shifting Channels in the Specialty Bicycle Market, Part 1: The Product Launch That Shook Up the Industry
Today’s show is the first in a special Channel Mastery podcast series, Shifting Channels in the Specialty Bicycle Market.
Even if you’re not in the bike business, this podcast is for you. The evolution of the specialty bike market is happening fast. It has to. The learning available to all of us lies in the evolution itself. In bike, we’ve got a front-row seat to discover what’s working, and what isn’t, as an entire established industry works to evolve to meet the needs of today’s connected consumers.
You’re about to meet Kate Powlison, SRAM’s road brand manager. Kate’s on today to talk about the very successful recent launch of the SRAM Red eTap AXS component group. It was an integrated launch like none that I’d seen in my almost 20 years serving the bike industry with Verde.
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By Kristin Carpenter
4.9
4646 ratings
Today’s show is the first in a special Channel Mastery podcast series, Shifting Channels in the Specialty Bicycle Market.
Even if you’re not in the bike business, this podcast is for you. The evolution of the specialty bike market is happening fast. It has to. The learning available to all of us lies in the evolution itself. In bike, we’ve got a front-row seat to discover what’s working, and what isn’t, as an entire established industry works to evolve to meet the needs of today’s connected consumers.
You’re about to meet Kate Powlison, SRAM’s road brand manager. Kate’s on today to talk about the very successful recent launch of the SRAM Red eTap AXS component group. It was an integrated launch like none that I’d seen in my almost 20 years serving the bike industry with Verde.