Discover how tacit knowledge, vision, and culture shape breakthrough innovation. This video explores how to uncover the hidden values, beliefs, and behaviors that drive real customer decisions, going beyond surface-level data. Learn how to build a visionary innovation culture by shifting from designing for users to designing by users through clean-slate thinking and wish mode exploration. Examine proven frameworks that protect novel ideas, overcome organizational resistance, and prevent breakthrough concepts from being filtered out too early. Designed for product leaders, engineers, and innovation teams seeking to connect deep human insight with structured tools to achieve lasting competitive advantage.