In this conversation, Patrick discusses the principles of behavioural science and ethical persuasion, understanding human decision-making processes and the influence of social proof and authority on human behaviour. We delve into the seven principles of persuasion as identified by Dr. Robert Cialdini. They discuss the importance of authenticity, building relationships through shared values, and leveraging consistency in persuasion and the importance of reciprocity, liking, unity, social proof, authority, consistency, and scarcity in shaping relationships and driving sales. The conversation also delves into ethical considerations in persuasion, emphasizing the significance of intent and the long-term consequences of unethical practices. Through engaging anecdotes and case studies, they illustrate how understanding these principles can lead to more effective communication and decision-making.

Enjoy this one.

Chapters:

00:00 Introduction to Behavioural Science and Persuasion

02:35 Understanding Human Decision-Making

08:43 System One vs. System Two Thinking

15:18 The Role of Attention Span in Decision-Making

21:40 Ethical Persuasion and Its Importance

26:07 The Power of Association in Marketing

30:00 Exploring the Seven Principles of Persuasion

36:00 The Importance of Authenticity in Relationships

42:12 Building Connections Through Shared Values

48:00 Leveraging Consistency for Persuasion

51:58 Recap of Persuasion Principles with Practical Examples

52:59 The Power of Reciprocity in Consumer Behaviour

54:11 Understanding Liking and Unity in Relationships

56:42 The Influence of Social Proof and Authority

01:00:11 Consistency and Scarcity: Motivators in Decision Making

01:01:10 The Impact of Scarcity: A Case Study in Beef Sales

01:07:04 Ethics in Persuasion: Navigating the Fine Line

01:12:12 The Importance of Intent in Persuasion

If you want to find out more about Patrick and what he and his team offer go to: https://ethicalpersuasion.com.au/

To connect with Patrick do it here ⁠LinkedIn⁠.

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