We believe communication is not a project, it’s a relationship. If relationships happen between people, design thinking really is the approach best suited for the subject. Design thinking is a human-centric approach to problem-solving that begins with empathy. Empathy begets emotion and emotion is an essential ingredient of an effective story based on the neuroscience that we know. Design thinking allows us to incorporate human-centric problem solving with science-based storytelling. We believe this is the perfect approach to creating communication campaigns that move the needle forward.