In this episode of the Fence Guy Podcast, Craig sits down with industry OG and podcast host Nathan Downs for a deep, no-BS conversation about what it really takes to build a sustainable fence business.

Nathan opens up about navigating a brutal market slowdown, rebuilding an entire team mid-season, and still managing to hit record-breaking revenue. From pricing strategy and SEO dominance to leadership, hiring, systems, and mindset, this episode is packed with real-world lessons fence contractors can actually use.

You'll hear honest insights on:

• Surviving massive revenue swings and market volatility

• Why most contractors stay reactive instead of building systems

• The true cost of hiring, pricing, and scaling a fence company

• SEO, referrals, and marketing that actually works

• Leadership mistakes, personality dynamics, and DISC assessments

• Where the fence industry is headed over the next 5–10 years

• Why fencing deserves more respect as a professional trade

Plus, stick around for rapid-fire questions, wild customer stories, and Nathan's unfiltered take on what most contractors still get wrong.

Whether you're a one-truck operation or running multiple crews, this episode will challenge how you think about business, growth, and your value in the industry.