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#83: 7 Steps To Conduct Effective Content Audits & Determine How To Align Your Content Strategy With Your Business Goals, with Christine McLean
Today, we’re looking into how to conduct an effective content audit. But you’re thinking, what is the value of a content audit. One, it can be to review why your content strategy may not be working, or two, identify how to adjust your content strategy to your new business goals. In this episode, I chat with Christine McLean, Content Writer And Content Strategist about the step-by-step process of how to conduct an effective content audit.
She reveals:
- The importance of a content audit
- How to set content goals that align with your business
- What may be missing from your customer insights that make a huge difference in how your content converts
- How to know what content needs to be updated
- And the short terms KPIs to know if your new content strategy works
If your content strategy is not getting the results you want or your business goals have changed, then this episode is for you.
RESOURCES:
Christine’s Blog about content audits: https://www.cemwritingservices.com/blog/2021/8/22/7-simple-steps-for-an-effective-seo-content-audit
Christine’s LinkedIn: https://www.linkedin.com/in/christine-mclean-7b120896/
Christine’s Youtube: https://www.youtube.com/channel/UCEeqDiDZjnCmnOelIhQscBw
Christine’s Website: https://www.cemwritingservices.com/
Christine’s Instagram: https://www.instagram.com/cemwritingservices
Keyword Analyzer: https://app.pageoptimizer.pro/#/register?affiliateCode=06OL0LKP
Google page speed insights: https://developers.google.com/speed/pagespeed/insights/
Talia Wolf’s research on emotions: https://getuplift.co/two-emotional-triggers-that-boost-conversions/
Website heatmap tool: https://www.hotjar.com/
GUEST BIO:
Christine is a content marketer based in Jamaica. Her journey in content marketing began in 2013 when she started doing content writing as a side hustle. She left her full-time job in September 2019 and decided it was time to expand her knowledge and enter the broader world of content marketing. Since then, she has become a DMI Certified Digital Marketing professional and helps her B2B clients use content marketing to get results for their businesses.
_______________
Subscribe to the Marketing Bound Podcast!
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/
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By Laura L. Bernhard
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Today, we’re looking into how to conduct an effective content audit. But you’re thinking, what is the value of a content audit. One, it can be to review why your content strategy may not be working, or two, identify how to adjust your content strategy to your new business goals. In this episode, I chat with Christine McLean, Content Writer And Content Strategist about the step-by-step process of how to conduct an effective content audit.
She reveals:
- The importance of a content audit
- How to set content goals that align with your business
- What may be missing from your customer insights that make a huge difference in how your content converts
- How to know what content needs to be updated
- And the short terms KPIs to know if your new content strategy works
If your content strategy is not getting the results you want or your business goals have changed, then this episode is for you.
RESOURCES:
Christine’s Blog about content audits: https://www.cemwritingservices.com/blog/2021/8/22/7-simple-steps-for-an-effective-seo-content-audit
Christine’s LinkedIn: https://www.linkedin.com/in/christine-mclean-7b120896/
Christine’s Youtube: https://www.youtube.com/channel/UCEeqDiDZjnCmnOelIhQscBw
Christine’s Website: https://www.cemwritingservices.com/
Christine’s Instagram: https://www.instagram.com/cemwritingservices
Keyword Analyzer: https://app.pageoptimizer.pro/#/register?affiliateCode=06OL0LKP
Google page speed insights: https://developers.google.com/speed/pagespeed/insights/
Talia Wolf’s research on emotions: https://getuplift.co/two-emotional-triggers-that-boost-conversions/
Website heatmap tool: https://www.hotjar.com/
GUEST BIO:
Christine is a content marketer based in Jamaica. Her journey in content marketing began in 2013 when she started doing content writing as a side hustle. She left her full-time job in September 2019 and decided it was time to expand her knowledge and enter the broader world of content marketing. Since then, she has become a DMI Certified Digital Marketing professional and helps her B2B clients use content marketing to get results for their businesses.
_______________
Subscribe to the Marketing Bound Podcast!
Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.
Website: https://www.marketingbound.com/