Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcomes Tatyana Mamut (Reforge) as they discuss being in a product-led organization. Becoming a product-led is crucial for PMs because it puts the customer experience at the forefront of decision-making. By focusing on building products that users love and find value in, product-led organizations can drive growth, increase customer loyalty, and gain a competitive advantage in the market. This approach requires a deep understanding of customer needs, constant experimentation, and a willingness to prioritize the long-term success of the product over short-term gains. By adopting a product-led mindset, product managers can build products that not only meet customer needs but also drive business success.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro