The Better Business Show

#83 Carbon is not the enemy: Step inside Interface’s innovation engine


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What does it really take to hit net zero – and stay there? For global carpet tile manufacturer Interface, the answer lies in a deep-rooted culture of innovation.


In this episode, Tom sits down with Luca Achilli, Global Innovation & Sustainability Projects Director at Interface, to explore how the company is using design, R&D, and circular thinking to lead the charge toward carbon-negative products.


They discuss:

  • Why innovation is essential to achieving real emissions reductions
  • The future of carbon as a raw material
  • How Interface is embedding sustainability into product development
  • What it takes to shift from offsetting to genuine impact
  • How to build a culture where breakthrough ideas can thrive


If you’re interested in product design, sustainability, or innovation – or just curious about how legacy businesses can still act like disruptors – this one’s for you.


💬 “Carbon is a resource. We’re learning how to work with it, not just fight against it.” – Luca Achilli


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