This podcast episode covers how and why to create a client persona. A client persona is simply a story you create about your potential clients. This will help you discover and target your marketing message to people who are in need of your therapy services whether they know it or not.   This exercise is what is called business 101 so don’t skip over it. You should continue to think about who your potential clients are and how best to reach them.    Nothing happens until something happens so take action and download the free client persona form HERE.