The traditional media is in big change with some of the established players busy trying to catch up with TikTok, SnapChat and all sorts of other new media.

Jon Birchall is the Audience and Content Director (sport) at Reach plc, formerly the Trinity Mirror Group/Express Newspapers. He made a leap from what seemed a dream job to reinvent himself.

This is an episode for anyone who might want a career in the media, we look at how we consume our news and what people want or more importantly need from the modern media.

If you want to make contact with Jon, find him on Linkedin here:

https://www.linkedin.com/in/jon-birchall-27b4372a

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Find out about Enrolment onto the Five Steps to Thrive an online course: an email prompt once a day for 5 weeks, and 32 modules encouraging you from shock to thriving: https://www.anotherdoor.co.uk