It used to be said that retention marketing was critical as the most cost effective means of making sales. In recent years though the work of Byron Sharp among others has blown that theory out of the water. So what is the role of retention marketing in business today? B2B Marketer Dave Stevens talks to Senior Global Marketing Director at S&P Global Market Intelligence Amie Stankiste to find out. 

Plus Marketing and PR Director at Stericycle, Andy Johnston on telemarketing; Marketing Director at CLEAR, Geraint Jones on the experience gap; and Client Director at Tribe Communications, Karen Williams on great Business Marketing.