The Art of Product

83: The Biggest Lever to Pull in Your Business

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Ben and Derrick are back from MicroConf. There were plenty of solid talks and takeaways to help them think, theorize, and hypothesize about moving forward with their products.

Also, Ben presented two Starter Edition sessions: Q & A with Rob Walling and Idea to Validation to Launch: The First 365 Days of Tuple.

Today’s Topics Include:

  • Ben stuck to plan of not going to many talks; made connections and socialized
  • Growth-adjacent trend of not buying tickets to conference, but hanging out with others
  • Ben crushed it when MCing Starter Edition; being part of conference at organization level
  • MicroConf’s Unofficial Mantra: Charge more; pricing is powerful lever to pull for ROI, and businesses know they should do it, but don’t; if they do, it’s too small
  • Tuple has stabilized, and it’s time to generate revenue; started emailing list
  • Retro on financial situation; nothing to worry about yet, but not feeling rich

    • Links and resources:

    MicroConf

    MicroConf Recap

    Ben Orenstein at MicroConf

    Honeybadger

    Wistia

    Jason Cohen

    Hiten Shah

    Chris Gimmer

    Ruby on Rails

    Drip

    Art of Product on Twitter

    Derrick Reimer Website

    Derrick Reimer on Twitter

    Ben Orenstein Website

    Ben Orenstein on Twitter

    Level

    Tuple

    ...more
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    The Art of ProductBy Ben Orenstein and Derrick Reimer
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