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83 // Why Authenticity is Key on Social Media
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In this week’s episode, we’re discussing all the ways you can keep your brand authentic on social media. From making use of user-generated content, to owning up to your mistakes on social, our tips will give you the framework you need to make your brand feel more authentic in 2022!
Episode Highlights
- 00:39 - How we're shaking the January Blues
- 04:47 - Show up and show your face
- 08:29 - Influencer and User Generated Content
- 11:29 - Avoid hard-selling on social
- 14:08 - The importance of being honest
- 17:02 - Keep a consistent tone of voice
- 19:28 - US consumers now spend almost as much time watch video on social platforms as they do on traditional television
- 27:40 - Listener Question: How do I make sure I have an effective mix of authentic and brand-focused content?
Further Reading:
- Five INCREDIBLE TikTok Statistics 👇
https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/ - The Most Important Social Media Marketing Trends to Plan for in 2021 👇
https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/ - How to Master the Basics of SEO 👇
https://www.giraffesocialmedia.co.uk/master-seo-basics/
Want more episodes? Try these:
- Top Tips for Social Media Growth 👇
https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growth - The Daily Struggles of a Social Media Manager 👇
https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-manager - How Will the iOS Update Affect Social Media Managers? 👇
https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managers
Connect with us on Social Media:
- LinkedIn: https://www.linkedin.com/company/giraffe-social-media
- Instagram: https://www.instagram.com/giraffesm
- Twitter: https://twitter.com/giraffesm
- Facebook: https://www.facebook.com/giraffesocialmedia
- Pinterest: https://www.pinterest.co.uk/giraffesm/
About The Giraffe Social Media Podcast
The Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!
Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.
View all episodes
By Giraffe Social
3.7
33 ratings
Drop us a message!
In this week’s episode, we’re discussing all the ways you can keep your brand authentic on social media. From making use of user-generated content, to owning up to your mistakes on social, our tips will give you the framework you need to make your brand feel more authentic in 2022!
Episode Highlights
- 00:39 - How we're shaking the January Blues
- 04:47 - Show up and show your face
- 08:29 - Influencer and User Generated Content
- 11:29 - Avoid hard-selling on social
- 14:08 - The importance of being honest
- 17:02 - Keep a consistent tone of voice
- 19:28 - US consumers now spend almost as much time watch video on social platforms as they do on traditional television
- 27:40 - Listener Question: How do I make sure I have an effective mix of authentic and brand-focused content?
Further Reading:
- Five INCREDIBLE TikTok Statistics 👇
https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/ - The Most Important Social Media Marketing Trends to Plan for in 2021 👇
https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/ - How to Master the Basics of SEO 👇
https://www.giraffesocialmedia.co.uk/master-seo-basics/
Want more episodes? Try these:
- Top Tips for Social Media Growth 👇
https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growth - The Daily Struggles of a Social Media Manager 👇
https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-manager - How Will the iOS Update Affect Social Media Managers? 👇
https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managers
Connect with us on Social Media:
- LinkedIn: https://www.linkedin.com/company/giraffe-social-media
- Instagram: https://www.instagram.com/giraffesm
- Twitter: https://twitter.com/giraffesm
- Facebook: https://www.facebook.com/giraffesocialmedia
- Pinterest: https://www.pinterest.co.uk/giraffesm/
About The Giraffe Social Media Podcast
The Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!
Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.