What does it take to pull off a great ABM strategy? Great people. In this Takeover episode, <a href="https://www.linkedin.com/in/demandgendave/" rel="noopener noreferrer">David Lewis</a> speaks with <a href="https://www.linkedin.com/in/bruceeidsvik" rel="noopener noreferrer">Bruce Eidsvik</a>, SVP Global Demand Marketing at <a href="https://www.opentext.com/" rel="noopener noreferrer">OpenText</a>, who shares his secrets about the complexity of ABM.

What does it take to pull off a great ABM strategy? Great people. In this Takeover episode, David Lewis speaks with Bruce Eidsvik, SVP Global Demand Marketing at OpenText, who shares his secrets about the complexity of ABM.

830. Why ABM Success Must Be Built on People

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?

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830. Why ABM Success Must Be Built on People

830. Why ABM Success Must Be Built on People