What better way to wrap up the year than with something sweet? In this episode, we sit down with Darren, co-founder of Sugar Mama Lah, the halal tiramisu brand that went from a home-based hustle to a full-fledged storefront. Darren opens up about the “thick skin” mindset behind his success, from live streaming to unconventional marketing, and drops a surprising truth: many kunafa desserts in Singapore use colouring that isn’t halal-certified.

(02:05) What is assorted tiramisu?

(04:50) Home-based to storefront

(11:35) Challenges of being halal-certified

(20:45) Importance of live streaming

(22:55) Meaning behind Sugar Mama Lah