Millions of YouTube views… Hundred-thousand fans… Massive name in the industry… Gone.

One day CNN is quoting me in articles about relationship advice… And the next no one knows who I am.

I had to drop the name Brad Branson... and become Wade Alters.

Re-build the brand... get my fans back... crush it again… That’s all I was thinking about.

I re-launched and I hired 6 virtual assistants.

But I was wayyy too quick trying to grow the business without realizing I had a flawed strategy.

So I had to completely blow it up and fire the employees I just hired..

THEN I tried to do all the work myself … and I nearly went blind doing it (looking at screens all day...)

I had to reset.

This year’s strategy has been blowing up my name again.

The biggest difference?

Rockstar Personal Brand and using ‘Inception’ Advertising (with hyper-targeted copywriting).

Here’s what happens when you have solid copywriting:

… Your audience look at you like a Guru.

… They hang onto your word like a gospel.

… They share you with their friends and people who face the same struggles.

The best part about all of this?

I have one of the best copywriters (in the world) on this week’s podcast!

Usually you can’t even gain access to people like him…

He’s launched multi-million dollar campaigns, managed massive email lists (200,000+ people) and with this week’s episode, you’ll get some golden-nuggets that will immediately help your business present a better offer, increase email open-rates and build loyal fans.

And it’s a lot easier than you might think...

So as always,

Enjoy!

- Wade