BUA is an online space which allows consumers in Botswana to report on their customer service experiences with suppliers, based on the principle of Botho, which is a social contract by which Batswana live. Botho is based on having mutual respect for each other and earning respect by first giving it. In this episode, I chat with Thusang Baraedi (Sales Manager of BUA) about the evolution of the company, how it has helped improve the service delivery in Botswana, and how they plan to expand their brand.