The episode explores a critical shift reshaping the banking industry. Traditional banks often operate on an Inside-Out model, prioritizing internal systems and products while treating customer experience as an afterthought. Meanwhile, Digital-First banks and Fintechs embrace an Outside-In approach, starting with a clear brand proposition and exceptional customer experience, then building the technology and products to support it.

We break down how these two models impact strategy, technology, product development, and customer relationships — and why traditional banks face a steep challenge if they want to survive in a customer-driven market.

Find out:

- How banks can flip their operational logic to become truly customer-centric

- The key differences between inside-out and outside-in models across strategy, tech, and product

- The hurdles traditional banks must overcome to modernize legacy systems and culture

Read the full article on UXDA's blog: https://theuxda.com/blog/customers-flip-banking-upside-down-leaving-inside-out-banks-under-siege

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