The Art of Product

84: Developer Mindset with Brian Casel

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Who’s the mystery voice that only gets better as you listen to this episode? Actually, you’re probably already familiar with the work of the man behind the microphone.

Derrick is busy moving to a new home, so Ben’s co-host is Brian Casel of BootstrappedWeb, ProcessKit, Audience Ops, and Sunrise KPI.

Today’s Topics Include:

  • Ben and Brian just got back from MicroConf; it’s an annual gathering of “all our people”
  • Some talks were among their favorites, but others were mediocre and missed the mark
  • Brian’s goal was to meet 5-10 new people doing interesting things, and reconnect and catch up with others he’s known for years
  • Brian is an Art of Product (AoP) podcast listener and wants Ben and Derrick to not hold back, dig in, challenge each other, and ask more questions
  • Are more people listening to Ben and Derrick’s podcast? Fireside metrics reveal that a lot of Tuple or Level customers come from listening to it
  • More bootstrappers need to start a podcast and find friends to share ups and downs
  • What happened when Ben pushed Brian to learn how to code? ProcessKit - best thing Brian’s built on the Web
  • Phenomenon of how programmers love complexity
  • ProcessKit pricing and customer research; Ben’s advice to get people to buy/use it
  • Tuple Update: App is great; Ben’s been emailing list, and people are buying it

    • Links and resources:

    Brian Casel

    BootstrappedWeb Podcast

    ProcessKit

    Brian Casel on Product Hunt

    Audience Ops

    Ops Calendar

    Big Snow Tiny Conf

    Sunrise KPI

    Art of Product Podcast Episode 58 with Brian Casel: Evolving Roles as a Startup Founder

    MicroConf

    MicroConf Recap

    Chris Savage: How an Offer to Sell Wistia Inspired Us to Take On $17M in Debt

    Jason Fried: Q+A with Jason Fried

    Patrick Campbell: Pricing

    Joanna Wiebe: Money Words: Seven of the words and phrases we use most often in high-converting copy

    Fireside

    Transistor

    Castos

    Blubrry

    AJAX JavaScript

    Tailwind CSS

    Honeybadger

    React

    Ruby on Rails

    Vue.js

    Stimulus JavaScript

    Vanilla JavaScript

    FollowUp.cc

    Superhuman

    Art of Product on Twitter

    Derrick Reimer Website

    Derrick Reimer on Twitter

    Ben Orenstein Website

    Ben Orenstein on Twitter

    Level

    Tuple

    Tuple’s Pair Programming Guide

    ...more
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    The Art of ProductBy Ben Orenstein and Derrick Reimer
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