Ceri has held several roles in football, including being Head of Coaching support at City Football Group where he was responsible for head of coach support and talent ID and development for 1st teams and academies across all clubs within the Group, and recently was First Team Coach at Rangers Football Club. He has been a technical leadership advisor, performance coach and coach education consultant for clients such as Cardiff City FC Academy, Welsh Rugby Union, Welsh Netball National Squad, Basketball Wales, Football Association of Wales Trust, Bristol Rovers FC Academy, International Athletes, professional footballers and more.