The B2B Sales Show

84: How to Stay Productive & Keep Selling in a Crisis w/ Dave Mattson


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Is this post distracting you from the work you should be doing?

Learning to avoid new distractions at home is one of the smaller adjustments in the COVID-19 world.

What about selling in such an uncertain environment?

My guest today, Dave Mattson, CEO of Sandler Training, says we can keep being effective, even in the most uncertain times. 

He explained that we just need to:

  • Focus on inputs over outcomes
  • Be upfront and ask the questions we’re afraid to ask
  • Avoid wasting time on things that are out of our control

This episode is co-hosted by Kevin Jeffery, Director of Sales at Mixmax.

You can find this interview and many more by subscribing to The B2B Sales Show on Apple Podcasts.

If you don’t use Apple Podcasts, you can listen to every episode by clicking here.

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The B2B Sales ShowBy Sweet Fish Media