“A well written article can be transformational for your readers”, says Sean D’Souza, the founder of Psychotactics. “It has the power to educate, inform and entertain and with a good structure at your fingertips, you can overcome the myth of writers block, the myth of it’s all been said before and the myth that it’s a difficult skill to master and create impactful articles that connect you, your ideas your business and your clients”.