Unleash the potential of your physical product brand! Today, we’re doing something a little different. After a poll on Instagram, you asked for more personal content, so I’m sitting in the guest seat!

In this episode, I'm being interviewed by my producer, Charles (Speak Up Studio). We’re pulling back the curtain on the journey behind The Rectified Podcast and what it really looks like to build a brand in today’s Direct-to-Consumer (D2C) and retail landscape.

We’re diving into:

• Family Business Lessons: What I learned working with my father for 11 years.

• The Lebanese Touch: How resilience and navigating uncertainty shaped my business.

• Why Product Brands? The reason I focused my strategy on physical goods over services.

• Founder Mindset: The truth about the "entrepreneurial rollercoaster" and cash flow.

• The Future of Rectified: My new founder community and upcoming workshops.

Stop the "trial and error" cycle. SUBSCRIBE to get actionable insights every week and turn your vision into a scalable, profitable reality.

Join the Journey:

• Free Founder Community: community.rectified.co/scalepartner

• Workshop Waitlist: https://learn.rectified.co/2026-workshop-waitlist

• 100th Episode Live Event (Montreal): [Link]

Find me here:

Instagram: https://www.instagram.com/sandydedeian/

TikTok: https://www.tiktok.com/@sandydedeian

LinkedIn: https://www.linkedin.com/in/sandydedeian/

Chapters: 

00:00 Introduction and Episode Overview

04:29 Working with Family: Challenges and Insights

14:06 Moving to Montreal and Starting Over

19:47 Understanding Product-Based Business Strategies

22:44 Launching a Podcast: From Blog to Audio

26:32 Building a Community for Entrepreneurs

31:54 Celebrating the 100th Podcast Episode

34:26 Final Thoughts and Audience Engagement