Episode 242 features Amy Smiley, Vice President of Marketing at 84 Lumber, who has been helping shape one of the country’s most recognized building brands since 2016. In this conversation, Amy breaks down what it really takes to lead a full-scale marketing operation, from creative direction and media strategy to PR, events, and digital execution. She shares how 84 Lumber stays relevant in a competitive, ever-evolving industry while maintaining a strong, consistent brand voice. Beyond marketing, Amy also dives into the company’s philanthropic efforts and how purpose-driven initiatives are making a nationwide impact, with millions donated each year. This episode is packed with insight on leadership, brand building, and creating meaningful connections that go far beyond the sale.