Melanie Deziel is sitting down with us this week and man, is she a force to be reckoned with. She has combined her original love for journalism with her innovate eye for marketing to revolutionize the brand content of companies from Huffington Post to New York Times to TIME Inc. She is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams, processes and practices. Also a public speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Melanie’s experiences offer crazy insights on both journalism and advertising within media- the ins and outs, the ups and downs, the expectations, and the unique potential each has in creating a more informed and more conscious world. She’s sharing how we can be the best communicator possible in both sectors, in today’s world when credibility and reliability is everything. For those listeners considering either of these career tracks, this episode is an absolute gem. Take a listen and let us know what you think!

SHOW DETAILS

Running time: 47:56

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SHAREABLES What’s one book everyone should read?

Everybody Writes by Ann Handley

What’s your favorite podcast?

99% Invisible

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Streaks

Most Important Skill of the Future

Empathy

If You Could Have One Superpower

Mind-reading

One Thing Everyone Should Do Today

Thank someone who has made a difference in your life

CONNECT WITH MELANIE

Story Fuel Website

Story Fuel Facebook

@meldeziel on Instagram

Melanie on Linkedin

Melanie on Youtube

CONNECT WITH JEFF

Email Jeff

@JGibbard on Twitter

Jeff on Linkedin (make sure to introduce yourself)

Jeff’s Website