Brand and Web Designer Sasha Lewis shares her story from losing her dreams of being a dancer, to graduating from FIDM, years in in retail design, multiple personal shifts to going full throttle into her freelance business and thriving. She is now helping entrepreneurs develop an unbeatable strategy to ensure visibility, brand loyalty, and expansion.

Key points of this episode:
- Brand strategy:
Internal: where you want your brand to go, mission, vision, brand voice and personality, competitive landscape; and External: font choices, colors, logo, visual assets, and how you drive emotions through your visuals.
- If you're starting with a team, having a brand strategy and brand guideline book is going to make things so much easier.
- First is important to have a complete audit of every asset of your business. Then, plan a short, medium, and long-term strategy.
- When it comes down to your logo, figure out what's going to drive the most conversions and invest in that.
- Find people who can give you free value to know where to start!

Instagram: https://www.instagram.com/sashamoniquecreates/

🔵 What is The Abundant Entrepreneur Summit 3.0?

 

The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.

 

Founded and Hosted by Kamille Cawley.

 

Summit Dates: January 27th - 29th, 2022