I see new solo entrepreneurs make this mistake all the time. They try to mask that their new business is really just themselves doing it all. So they use the words "WE" or "TEAM" to describe their business. Why do they do it? Because it makes them appear bigger and more important. The trouble, of course, is that is a lie. But more importantly, it misses a fundamental part of starting a growing a business today: Authenticity is paramount today. People become customers because they get to know YOU, and like YOU. That will never happen if there's a mysterious or non-existent WE or TEAM. Start marketing YOU, and not some lie. YOU is always a long-term winning strategy.