Luxury is booming, but so are guest complaints. Today, hashtag#novacancynews discusses the return of Starwood Hotels, the explosive growth of ultra-luxury hotels, and systemic service failures plaguing the hotel industry. 🛎️ Special thanks to our advertiser, Actabl – giving hoteliers the power to profit. Visit actabl.com for more. 📌 In this episode, you'll learn: Why courage—not experience—is the leadership trait hotels desperately need right now Why $1,000+ hotel rooms are no longer rare—and who's actually staying in them What makes Treehouse Hotels quirky and Baccarat Hotels ultra-luxurious How Starwood's brand comeback is shaking up the luxury space What irrationally good service really means (and why it's now table stakes) Glenn & Anthony's take on economic instability and how it's impacting hotel development The real reasons why international travelers are skipping the U.S.