E3 has been cancelled again, and possibly for good this time.

While E3 didn't have much relevance to consumers anymore, the idea of an industry-only trade show is still very powerful and is still very much needed.

Reedpop did announce that they will be working with E3 on future events, which I predict will be them either incorporating the E3 brand into their existing events (E3 at PAX!)

Then we talk to Rob about this and he actually predicts that PAX will just rename itself to E3 in the future!