In this episode, Sangram brings on ABM thought leaders Amber Bogie, Advance ABM Leader at PeakCommunity, and Jennifer Leaver, Senior Marketing Manager at Bazaarvoice, to share their award winning marketing insights, successful campaign results and more.

They also discuss:

• Defining and measuring ABM
• When there’s no marketing and sales alignment, ABM fails
• Their preferred marketing tech stacks
• Engagement and enablement plans 
• Aligning your ABM strategy with company goals 
• Answers to listener questions via live chat

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