Bud Jefferies has a heart that's as big as his biceps. He coaches professional athletes, amateurs and the elderly. Offering his wealth of knowledge on training and cultivating mindset. Bud shows us what it's like to dedicate your life to pursuing strength in powerlifting and life itself. Bud's work ethic, empathy and relationship with strength is remarkable. I aspire to be at least half the man Bud is. To learn more about Bud: www.anunconventionallife.com and instagram @budjeffries