Members of the Specialty Food Association (SFA) create high-end foods and drinks. Rice is often found as an ingredient, but why not take the spotlight? Michael went to SFA's Fancy Food Show in Las Vegas last month to ask this question and sample fancy food. He's back to talk about his observations with Lesley and share an interview with California rice farmers (and show exhibitors) Tom and Carter Knowles of Chico Rice. He also visited with Laurie Demeritt, CEO of The Hartman Group about food trends and consumer desires. And SFA's Leana Salamah stops by to talk about the market and her organization.

With special guests:

Leana Salamah​​​​ SVP, Marketing & Communications, Specialty Food Association, Laurie Demeritt, CEO, The Hartman Group, Carter Knowles, Chico Rice, and Tom Knowles, Chico Rice

Hosted by:

Michael Klein and Lesley Dixon