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#85 Daniel Budai from Budai Media: Scale Your E-Commerce With These 3 Digital Marketing Tools
#85 Daniel Budai from Budai Media: Scale Your E-Commerce With These 3 Digital Marketing Tools
Our CEO and podcast host Daniel Budai is back with more tips and tricks for scaling your e-commerce in 2022.
This week, Daniel takes us through:
✔️ 3 Digital Marketing Software Tools You Need in 2022
✔️ 3 Marketing Personalities We all Could Learn From
✔️ An Introduction WhatsApp Marketing
✔️ Motivational Musings
Let’s dive right in!
3 Digital Marketing Software Tools You Need in 2022
PushOwl
PushOwl is the most popular push-notification platform. And for a good reason!
PushOwl is used by over 20,000 Shopify stores and it’s very budget-friendly. Your first 500 push notifications are free. From there, Push Owl is between $19 - $50 a month for up to 30,000 messages per month. Considering the return on investment (ROI) for push notifications, this is a great deal.
One limitation of push notifications is that they do not work on iOS and iPhones. If the majority of your visitors are using iPhones (as opposed to desktop or tablets) it may not be worth your while to use PushOwl.
Push notifications are fantastic for browse abandonments, abandoned carts, and shipping notifications. If using push notifications for sales events, namely flash sales, Daniel recommends only targeting your engaged customers. Take care not to spam your visitors, this will decrease your website conversion rate.
Naturally, you should always ensure your customers have opted in for push notifications. PushOwl never sends notifications without your customers’ consent.
If you have a Shopify store, Daniel highly recommends PushOwl as your push notification platform of choice.
ReConvert If you’re looking to really level up your conversion rate optimization (CRO), ReConvert is the place to go.
ReConvert allows e-commerce owners to optimize their post-purchase ‘Thank You’ page. Features include upsells, time-sensitive offers, product recommendations, and surveys. As we know, surveys are invaluable for collecting zero-party data. Plus, ReConvert integrates with Klaviyo. This means that you can set up personalized email flows (birthday flows, for example) based on data collected from your ‘Thank You’ page.
Daniel also recommends filming and uploading up a ‘Thank You’ video to either your ‘Thank You’ page or post-purchase email. Genuinely thanking your customers (don’t use this video to upsell) builds trust in your brand.
Another fantastic thing about ReConvert is its accessibility. Its visual builder is fantastic for setting up sales funnels and flows. Check out their video on how to set up post-purchase funnels for your e-commerce here.
Klaviyo
Klaviyo is the best tool for e-commerce email marketing. In fact, it’s our go-to toolat Budai Media.
There are a few email marketing platforms out there, but Klaviyo’s data analytics sets it apart from its competitors. Its AI is advanced enough to predict not only your customers’ expected dates of next order but also their lifetime value. The most powerful email marketing is founded on close data analysis and advanced list segmentation.
So what are the downsides? Klaviyo is expensive. More expensive than its two key competitors, Mailchimp and Drip. In this instance, however, you get what you pay for. Daniel advises that once your store revenue reaches $10,000 - $20,000 a month Klaviyo is by far your best option.
Klaviyo’s help center is also very easy to navigate. Check it out here.
3 Marketing Personalities We All Could Learn From
Dan Kennedy
We’re off to a fantastic start with a renowned marketing strategist, Dan Kennedy. Kennedy has authored 32 books, including his ‘No BS’ series, ‘Why Advertising Fails’, and ‘Speak to Sell’. He has study groups in over 100 cities.
When it comes to direct response marketing Dan Kennedy is your man. Check out his work on Amazon.
David Ogilvy
What couldn’t we learn from the “Father of Advertising” David Ogilvy? Ogilvy is revered for his highly successful advertising campaigns for Rolls Royce, Dove, and Shell in the mid 20th century.
Ogilvy’s dedication to customer research and measuring market results led to his incredible success. Failing to measure your results, Ogilvy advised, is one of the worst mistakes you can make. Now that we’re in the digital age, it’s far easier to measure market results than it was in Ogilvy’s heyday. You can never have too much data analysis!
Gary Halbert
Gary Helbert is a copywriting celebrity and probably the biggest influencer on direct response copywriting. His AIDA model: attention, interest, desire, and action is to trace the customer journey across marketing channels.
Helbert wrote a series of enlightening letters to his son on advertising, business, and psychology. They’re available online, and Daniel highly recommendschecking them out.
WhatsApp Marketing Last week, Daniel asked his followers a question: Have you ever tried WhatsApp marketing?
To his surprise, the response was, overwhelmingly, “No”.
WhatsApp marketing is much like Messenger marketing. It’s owned by Facebook, and it’s great for building trust with your customers. Daniel advises against using the same tone for Messenger and WhatsApp as you would for your emails. WhatsApp is for communication with your customers - don’t bombard them with sales messages and make sure that you are quick to reply to any inquiries they may have.
Over the coming weeks, Daniel will continue research into the somewhat untapped world of WhatsApp marketing. In the meantime, check out SuperLemon and Sirenato get started on the platform.
Motivational Musings
It wouldn’t be a Daniel Budai Master Show without a few of Daniel’s favorite quotations!
“Quality is never an accident. It is always the result of intelligent effort.”
- John Ruskin
Quality takes time and work. It can take years, sometimes even decades.
“Be so good they can’t ignore you.”
- Steve Martin
Never take being ignored personally, Just work on getting there.
If you liked this episode of The Ecom Show, please feel free to leave any comments you have on our YouTube channel, contact Daniel on LinkedIn, or check out another episode!
Watch this space for Daniel’s very own e-commerce playbook for a successful 2022 coming out very soon!
Follow Daniel Budai:
Daniel's LinkedIn
Daniel's Facebook
Hosted on Acast. See acast.com/privacy for more information.
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By Daniel Budai
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#85 Daniel Budai from Budai Media: Scale Your E-Commerce With These 3 Digital Marketing Tools
Our CEO and podcast host Daniel Budai is back with more tips and tricks for scaling your e-commerce in 2022.
This week, Daniel takes us through:
✔️ 3 Digital Marketing Software Tools You Need in 2022
✔️ 3 Marketing Personalities We all Could Learn From
✔️ An Introduction WhatsApp Marketing
✔️ Motivational Musings
Let’s dive right in!
3 Digital Marketing Software Tools You Need in 2022
PushOwl
PushOwl is the most popular push-notification platform. And for a good reason!
PushOwl is used by over 20,000 Shopify stores and it’s very budget-friendly. Your first 500 push notifications are free. From there, Push Owl is between $19 - $50 a month for up to 30,000 messages per month. Considering the return on investment (ROI) for push notifications, this is a great deal.
One limitation of push notifications is that they do not work on iOS and iPhones. If the majority of your visitors are using iPhones (as opposed to desktop or tablets) it may not be worth your while to use PushOwl.
Push notifications are fantastic for browse abandonments, abandoned carts, and shipping notifications. If using push notifications for sales events, namely flash sales, Daniel recommends only targeting your engaged customers. Take care not to spam your visitors, this will decrease your website conversion rate.
Naturally, you should always ensure your customers have opted in for push notifications. PushOwl never sends notifications without your customers’ consent.
If you have a Shopify store, Daniel highly recommends PushOwl as your push notification platform of choice.
ReConvert If you’re looking to really level up your conversion rate optimization (CRO), ReConvert is the place to go.
ReConvert allows e-commerce owners to optimize their post-purchase ‘Thank You’ page. Features include upsells, time-sensitive offers, product recommendations, and surveys. As we know, surveys are invaluable for collecting zero-party data. Plus, ReConvert integrates with Klaviyo. This means that you can set up personalized email flows (birthday flows, for example) based on data collected from your ‘Thank You’ page.
Daniel also recommends filming and uploading up a ‘Thank You’ video to either your ‘Thank You’ page or post-purchase email. Genuinely thanking your customers (don’t use this video to upsell) builds trust in your brand.
Another fantastic thing about ReConvert is its accessibility. Its visual builder is fantastic for setting up sales funnels and flows. Check out their video on how to set up post-purchase funnels for your e-commerce here.
Klaviyo
Klaviyo is the best tool for e-commerce email marketing. In fact, it’s our go-to toolat Budai Media.
There are a few email marketing platforms out there, but Klaviyo’s data analytics sets it apart from its competitors. Its AI is advanced enough to predict not only your customers’ expected dates of next order but also their lifetime value. The most powerful email marketing is founded on close data analysis and advanced list segmentation.
So what are the downsides? Klaviyo is expensive. More expensive than its two key competitors, Mailchimp and Drip. In this instance, however, you get what you pay for. Daniel advises that once your store revenue reaches $10,000 - $20,000 a month Klaviyo is by far your best option.
Klaviyo’s help center is also very easy to navigate. Check it out here.
3 Marketing Personalities We All Could Learn From
Dan Kennedy
We’re off to a fantastic start with a renowned marketing strategist, Dan Kennedy. Kennedy has authored 32 books, including his ‘No BS’ series, ‘Why Advertising Fails’, and ‘Speak to Sell’. He has study groups in over 100 cities.
When it comes to direct response marketing Dan Kennedy is your man. Check out his work on Amazon.
David Ogilvy
What couldn’t we learn from the “Father of Advertising” David Ogilvy? Ogilvy is revered for his highly successful advertising campaigns for Rolls Royce, Dove, and Shell in the mid 20th century.
Ogilvy’s dedication to customer research and measuring market results led to his incredible success. Failing to measure your results, Ogilvy advised, is one of the worst mistakes you can make. Now that we’re in the digital age, it’s far easier to measure market results than it was in Ogilvy’s heyday. You can never have too much data analysis!
Gary Halbert
Gary Helbert is a copywriting celebrity and probably the biggest influencer on direct response copywriting. His AIDA model: attention, interest, desire, and action is to trace the customer journey across marketing channels.
Helbert wrote a series of enlightening letters to his son on advertising, business, and psychology. They’re available online, and Daniel highly recommendschecking them out.
WhatsApp Marketing Last week, Daniel asked his followers a question: Have you ever tried WhatsApp marketing?
To his surprise, the response was, overwhelmingly, “No”.
WhatsApp marketing is much like Messenger marketing. It’s owned by Facebook, and it’s great for building trust with your customers. Daniel advises against using the same tone for Messenger and WhatsApp as you would for your emails. WhatsApp is for communication with your customers - don’t bombard them with sales messages and make sure that you are quick to reply to any inquiries they may have.
Over the coming weeks, Daniel will continue research into the somewhat untapped world of WhatsApp marketing. In the meantime, check out SuperLemon and Sirenato get started on the platform.
Motivational Musings
It wouldn’t be a Daniel Budai Master Show without a few of Daniel’s favorite quotations!
“Quality is never an accident. It is always the result of intelligent effort.”
- John Ruskin
Quality takes time and work. It can take years, sometimes even decades.
“Be so good they can’t ignore you.”
- Steve Martin
Never take being ignored personally, Just work on getting there.
If you liked this episode of The Ecom Show, please feel free to leave any comments you have on our YouTube channel, contact Daniel on LinkedIn, or check out another episode!
Watch this space for Daniel’s very own e-commerce playbook for a successful 2022 coming out very soon!
Follow Daniel Budai:
Daniel's LinkedIn
Daniel's Facebook
Hosted on Acast. See acast.com/privacy for more information.