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85. From PLG to ABM: How Datadog Built an Account-Based Growth Engine
Head of Global ABM & Campaigns at Datadog, Kevin Driscoll leads a global team driving pipeline through integrated, data-led programs. With experience at IBM and Anaplan, he blends demand generation, growth marketing, and competitive strategy to unite sales and marketing around impact. His focus on scalable personalization, creative testing, and bridging PLG and SLG motions has made him a leading voice in account-based growth.
Watch this episode and learn:
How Datadog evolved from PLG to a focused, account-based growth model.
Why a “two-hat” ABM structure strengthens GTM alignment.
What B2C-style creativity can teach B2B marketers about engagement.
How AI enhances research and personalization while keeping ABM human-led.
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By strategicabm
5
33 ratings
Head of Global ABM & Campaigns at Datadog, Kevin Driscoll leads a global team driving pipeline through integrated, data-led programs. With experience at IBM and Anaplan, he blends demand generation, growth marketing, and competitive strategy to unite sales and marketing around impact. His focus on scalable personalization, creative testing, and bridging PLG and SLG motions has made him a leading voice in account-based growth.
Watch this episode and learn:
How Datadog evolved from PLG to a focused, account-based growth model.
Why a “two-hat” ABM structure strengthens GTM alignment.
What B2C-style creativity can teach B2B marketers about engagement.
How AI enhances research and personalization while keeping ABM human-led.