It’s not everyday I get to speak with a self-confessed “misfit entrepreneur” who willingly admits that “becoming an entrepreneur was never a part of my game plan”, and Kate Toon is no everyday woman!

Kate is well known as a Search Engine optimisation lover (and we cheerfully demystify SEO and give you loads of practical actions you can take in this conversation), a Copywriting mentor, a Speaker, Podcaster, Author and Hula Hooper… but she is also a card carrying member of the “Debunking Entrepreneurial Myths Society”, dedicated to banning clichés and stereotypes of what it actually takes to achieve “success” in business.