From shifting regulations to evolving consumer expectations, bakers in the U.S. and Canada face similar challenges and opportunities. Live from IBIE, Bake to the Future host Anne Fairfield-Sonn spoke with ABA's Rasma Zvaners and the Baking Association of Canada's Denise Lee about how their associations are helping members navigate front-of-pack labeling, sustainability mandates, trade policy, and more. Together, they share where cross-border alignment is strongest, why collaboration is essential for long-term success, and how innovation and advocacy are shaping the future of commercial baking across North America.

With special guests:

Denise Lee, Director of Food Policy and Sustainability at the Baking Association of Canada and Rasma Zvaners, Vice President of Government Relations at the American Bakers Association

Hosted by:

Anne Fairfield-Sonn, Director of Marketing and Communications at the American Bakers Association