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Join host Michael J. MacDonald as he shares his comprehensive 12-week coaching call framework designed to help entrepreneurs and business owners achieve significant growth. In this video, Michael dives deep into:

- Diversifying marketing channels beyond Facebook, exploring platforms like TikTok, Instagram, and Google.

- Tracking key metrics such as views, sales, website traffic, and cart interactions to measure marketing effectiveness.

- Setting up multiple marketing channels, and understanding the client's audience, messaging, and packaging by week four.

- Implementing sales and lead generation strategies, including developing sales processes and seeking sales training.

- Streamlining operations through research, resource management, and technology optimization.

- Managing finances by treating the business like a business, forecasting growth, and creating a budget for financial stability.

- Preparing businesses for potential investments, and making them more investible.

- Achieving a work-life balance, focusing on self-care, setting boundaries, and seeking support or therapy.

- Celebrating successes in week twelve, identifying gaps, and planning for the future.

Throughout the video, Michael emphasizes the importance of delivering and over-delivering value to clients, understanding cost per customer, and nurturing the culture within your business. Whether you're starting a coaching business or looking to grow your current venture, this framework offers the guidance and support you need.

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