China Tech Talk

85: Private traffic in China — Taking back the power from platforms


Listen Later

After an extended hiatus, John and Matt are back! This week, they look at the increasingly effective trend of private traffic. Powered by WeChat and its mini programs, marketers and brands are increasingly creating and driving organic traffic to their shops. Like owned traffic in the West, this is a direct response to the rising costs of reaching fans and followers. Matt delivered a presentation on the topic during the ChinaChat 2019 conference and they take a deep dive into the phenomenon this week.
...more
View all episodesView all episodes
Download on the App Store

China Tech TalkBy TechNode

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

43 ratings