You are ready to launch the first account-based marketing campaign.  You have put in the work, but what should you expect from your first campaign? Allison and Mason discuss what you should expect from your first account-based marketing campaign and how to ensure long-term success.

You are ready to launch the first account-based marketing campaign. You have put in the work, but what should you expect from your first campaign?Allison and Mason discuss what you should expect from your first account-based marketing campaign and how to ensure long-term success.

You are ready to launch the first account-based marketing campaign.&nbsp; You have put in the work, but what should you expect from your first campaign? Allison and Mason discuss what you should expect from your first account-based marketing campaign and how to ensure long-term success.

85: Running your First Account-Based Marketing Campaign

Amanda and Libby invite you to join their candid conversations about ABX trends, strategies, and pitfalls. They talk about the good, bad, and ugly of account-based marketing (ABM) and account-based experience (ABX) programs. Join the conversation!

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85: Running your First Account-Based Marketing Campaign

85: Running your First Account-Based Marketing Campaign