After a launch there’s a collective sigh of relief: we did it! But, as we all know, the launch is only the beginning. Consistent messaging is required to get in front of your audience and drive them back to your digital home.

 

On last week’s show I covered several important considerations you need to make before hiring a copywriter. This week I’m sharing what you need to take the beautiful words your copywriter delivers and use them as a guide for ongoing content.

 

On this episode I’m talking about:

• Distinguishing between interesting content and relevant content,
• The reason message themes will help you show up more frequently,
• How to highlight your competitive advantage in your message, and
• The easiest way to figure out which of your stories are relevant to share.

 

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