For many marketers, becoming a CMO is the end-goal. But it’s not like there’s an instruction manual to get there. 

If you want to become a great CMO, you need to learn from a great CMO. 

That’s why I invited Mayur Gupta, Chief Marketing & Strategy Officer at Gannett, onto the show. Mayur is a fantastic CMO — and he’s sharing the steps you need to take to become one, too. 

What we talked about:

• The importance of finding a mentor
• Why great CMOs seek outcomes, not outputs
• How to connect the dots for everyone in your organization

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.