In an insightful discussion on the acclaimed principles of influence posited by Robert Cialdini, this episode dives into whether these principles still resonate in today's digitally-driven world. Evaluating principles like reciprocity, commitment, authority, and scarcity, it's proposed that in the age of the internet, only social proof and likability remain strong indicators of influence. While some principles like reciprocity seem to have diminished in their efficacy, the dominance of social media influencers underscores the undeniable power of social proof.