In this podcast episode, Chris delves into the concept of "head" and "tail" content, a theory first presented by Chris Anderson in his book "The Long Tail." Chris highlights how the constant growth of content has led to a vast disparity between widely recognized and consumed "head" content created by large media corporations and the lesser-known "tail" content, which is often user-generated. Despite the richness and diversity of tail content, it is often overshadowed due to the algorithms of popular search engines that primarily showcase the more commercial "head" content. Chris calls upon startup founders to create platforms that can adequately expose the wealth of content in the tail, ensuring diverse creators get the visibility they deserve.