Many companies build their entire marketing strategy around a platform they don't own. When something changes in the market or the world, these companies could lose access to reaching their customers. That's why it's crucial to build a strategy around a channel you own.

Many companies build their entire marketing strategy around a platform they don't own. When something changes in the market or the world, these companies could lose access to reaching their customers. That's why it's crucial to build a strategy around a channel you own.

Many companies build their entire marketing strategy around a platform they don't own. When something changes in the market or the world, these companies could lose access to reaching their customers. That's why it's crucial to build a strategy around a channel you own.

86: Building a Strategy Around a Channel You Own

Amanda and Libby invite you to join their candid conversations about ABX trends, strategies, and pitfalls. They talk about the good, bad, and ugly of account-based marketing (ABM) and account-based experience (ABX) programs. Join the conversation!

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86: Building a Strategy Around a Channel You Own

86: Building a Strategy Around a Channel You Own