Let’s talk scaling, marketing, and friendship. (It turns out that there are friends in business).

For episode 86 of The Ecom Show, our CEO and podcast host Daniel Budai takes a deep dive into:

✔️ 3 Must-Have Tools to Scale Your E-Commerce

✔️ Friendship in Business

✔️ What Marketing Channels Should You Try This Year?

✔️Advice from Jeff Bezos & David Bebee

Let’s go!

3 Must-Have Tools to Scale Your E-Commerce 

Recart

Recart streamlines Facebook Messenger and SMS marketing with automated flows, opt-in tools, and software integrations.

Take a look at how we made 18% of a print-on-demand store’s monthly revenue with Recart. Recart allowed us to connect a Messenger welcome flow with a popup, thus tripling our client’s opt-in rate. Generally, opt-in rates tend to be higher on Messenger than with email.

For our client in pet e-commerce, we used Recart to triple our client’s monthly revenue from Messenger.

Daniel highly recommends Recart for e-commerce owners, even if you’re just starting out. Their basic plan is very affordable and their pricing increases as your business grows.

ShopifyShopify doesn’t need a big introduction. As the fastest-growing e-commerce platform in the last six years, over 2 million online stores use Shopify as of 2022.

Unlike BigCommerce and WooCommerce, Shopify takes care of your website domain. This means that you don’t have to deal with any domain admin, but it also means that your website can be shut down by Shopify if your store inadvertently runs into any legal issues.

Like Recart, Shopify is also very affordable. Its pricing begins at $29 and increases as your e-commerce store grows.

Plus, Shopify apps allow you to integrate e-commerce software such as Zipify One Click Upsell, Reconvert, Klaviyo, and many more.

Shopify themes are also a cheap way to improve optimization. They are by no means a single solution to conversion rate optimization, but they are helpful if you’re just starting out with a tight budget.

We’re proud members of Shopify’s partner program. Take a look at how we can help optimize your Shopify store here.

Octane AI

Octane AI began as a Messenger chatbot platform. In 2021, they quickly realized how important zero-party data would be to e-commerce, and introduced two new incredible features:1. Shop Quiz

Shop Quiz collects zero-party data (data voluntarily given by the customer) to personalize product recommendations and build a detailed buyer persona. 2. Conversational Popups Conversational popups allow you to collect email, SMS, and Messenger opt-ins by asking customers about their needs and preferences. And the personalization doesn’t stop there. Octane AI integrates with Klaviyo so that you can not only personalize your welcome flows, but also all future communications with your customers. If you want to learn a ton about your customers and drastically improve your SMS and email marketing and their shopping experience, Octane AI is the tool to use. Friendship in Business Business is not all about being cut-throat. Bob Iger, who was the CEO of Disney for 15 years talks about the importance of friendship and staying in touch with your emotions in his book, The Ride of a Lifetime.While conferences are often about serious networking, don’t be afraid to have some fun and make some friends. Thriving in business is a wonderful experience to share.

Poll: What Marketing Channels Should You Try This Year?

Last week, Daniel asked his followers: What Marketing Channel Will You Try in 2022? And the results are in!

Over half of the respondents on LinkedIn said that they would try TikTok.

It’s safe to say that TikTok is really hot right now. In light of the iOS 14 and iOS 15 updates, many e-commerce owners do not trust Facebook as much as they once did. Plus, TikTok is thriving as a Gen Z platform. It’s a very different user experience from Facebook and Instagram, and it’s easy to consume a lot of content in a short space of time. Daniel predicts that TikTok will be bigger than any other social media platform in a couple of years.

Advice from Jeff Bezos and David Beebe 

“It’s hard to find things that won’t sell online.”

• Jeff Bezos, Founder & CEO of Amazon 

If you’re just starting out in e-commerce, take some advice from someone who’s been in the industry for over 25 years. Almost anything can be sold online. It’s about putting in the time and work to learn how.

“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”

• David Beebe, Founder and CEO of Storified Brands 

Even when advertising your brand, try not to make everything about you. Talk about your clients and partners, interview other people in your field, engage with your audience.

If you liked this episode of The Ecom Show, please feel free to leave any comments you have on our YouTube channel, contact Daniel on LinkedIn, or check out another episode!

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