Growing your podcast is every bit as important as producing it. So I love hearing about the different ways that podcast producers help their clients grow their shows. And my guest today has got some really interesting insights.

Adam Adams is the founder of Grow Your Show, where he and his team offer a complete service for podcasters who want to have a top-rated show without all the hard work. He also launched  The Podcast On Podcasting which is ranked as a top show for podcasters, so in this conversation, we dig into all the ways that you can grow your own podcast.

But it's not just a case of spending money on advertising. One of the key parts is having a really clear view of who your listener is. However, you'll need to listen if you want to find out about using "awkward" images to build engagement…!

Topics covered include:

• How Adam got started in business and podcasting, and the services that Grow Your Show offers
• How the Grow Your Show team measures success
• Mine and Adam's experiences with podcast advertising
• The "hook - story - offer" format for creating content, and how this relates to podcasts, advertising, social media… everything!
• How dynamic advertisements can disrupt the flow of your podcast, and why this is so important

Full show notes and resources: https://thepodwizegroup.com/grow-your-show