In this cray cray episode, I talk about what a famous psychology study reveals about why business owners feel stuck, misread data, and struggle to see what’s actually going on. The issue isn’t strategy — it’s the frame you’re inside. 

Primary source (the original paper): 

David L. Rosenhan (1973) — On Being Sane in Insane Places, published in Science. 

https://www.weber.edu/wsuimages/psychology/FacultySites/Horvat/OnBeingSaneInInsanePlaces.PDF 

Want to connect more? DM on Instagram: @therealgemmaluzz or @confessionsofaceo.podcast