Why do restaurants with 45-minute waits still go broke?Bruce Nelson learned this the hard way. After 20 years in the industry, he opened his dream restaurant—packed tables, rave reviews, the works. It closed in 13 months. The brutal lesson? He had mastered the "Magic" of hospitality but completely ignored the "Math" of profit.Now, as a Fractional CFO and author of "Restaurant Management: The Myth, the Magic, the Math," Bruce helps restaurant groups scale from $13M to over $66M by teaching them what most culinary schools never do: how to actually make money.In this episode of the 86 Reason Podcast, host Xavier Mariezcurrena unpacks Bruce's framework for sustainable restaurant success, the critical mistakes operators make with pricing and overhead, and why your busiest night might be costing you more than you think.